Southeast Asia is entering an “interest-driven commerce” phase
Shift from search-driven to interest-driven consumption
Decision path: content → interest → conversion
Social platforms becoming the new storefront
Whoever controls distribution controls transactions
Interactive Commerce is redefining conversion ⭐
From browsing to participation
Gamification increases engagement
Interaction becomes part of conversion
Commerce becomes participatory
Retention becomes the key growth driver
Rising acquisition costs
LTV becomes critical
Retention defines business potential
Growth shifts from acquisition to user management